The All-New Mini Cooper Electric Lineup IAA23

In the ever-evolving landscape of electric vehicles, BMW, a renowned name in the automotive industry, has taken a significant leap forward with the introduction of the all-new Mini Cooper electric lineup. After four years since the debut of their first electric Mini, this latest offering represents a bold and modern shift toward sustainable mobility. The Mini Cooper, an icon of style and personality, retains its distinctive charm while undergoing substantial changes, especially in its interior design and technology.

One of the most striking transformations in both Mini Cooper models is the entirely new interior space, which exudes opulence and modernity. The centerpiece of this transformation is the cutting-edge OS MINI 9 infotainment system. This system not only offers a fresh user interface but also features a sleek OLED display, measuring a perfectly balanced 9.4 inches. This screen is intelligently integrated into the interior, providing a seamless and harmonious look.

Mini Cooper E/SE

The Mini Cooper electric lineup introduces two variants, the S and SE. Despite undergoing significant exterior changes, the Mini Cooper retains its signature blend of soft, sophisticated lines with a hint of sportiness. Transitioning to electric power hasn’t compromised the brand’s rich heritage and identity; it remains instantly recognizable.

The All-New Mini Cooper Electric Lineup IAA23

At the front, you’ll find the iconic hexagonal grille flanked by the distinctive circular headlights. Notably, the grille’s majority is sealed to optimize aerodynamics, achieving an impressive coefficient of drag (Cd) of just 0.28. This optimization minimizes the air required for cooling the vehicle, a key consideration for electric cars.

The elegant and curvaceous lines, a hallmark of British sports cars, continue in the electric Mini Cooper. It retains the brand’s minimalist approach, creating a sense of simplicity that is undeniably captivating.

The All-New Mini Cooper Electric Lineup IAA23

Although official dimensions for the 3-door Mini Cooper Electric have yet to be released, it maintains the classic compact proportions with a long wheelbase and the wheels pushed out to the corners, maximizing interior space.

Moving to the rear, you’ll notice the flat door handles and the absence of the curved glass window frames that were present in previous Mini models. This design reflects the brand’s commitment to a more minimalistic design language.

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The All-New Mini Cooper Electric Lineup IAA23
The All-New Mini Cooper Electric Lineup IAA23

The rear lighting system adopts an entirely new design, aligning with the brand’s fresh “digital” design philosophy, moving away from the beloved Union Jack motif seen in previous Mini models.

Mini Countryman E/SE

The Mini Countryman, the largest member of the Mini family, now joins the electric revolution. This SUV, equipped with all-wheel drive and five doors, ensures adaptability for long family journeys across various terrains. In this latest third-generation iteration, the Countryman has undergone complete electrification to align with environmental emission reduction goals.

The All-New Mini Cooper Electric Lineup IAA23

The Countryman’s rejuvenated and modern design is evident both externally and internally. Its exterior features a cleaner, more streamlined look with the removal of many smaller details. Even though it’s 6cm taller and 13cm longer than its predecessor, the electric Countryman maintains a sense of agility and compactness, two characteristics synonymous with the Mini brand.

Interior Innovation: Mini Cooper E/SE and Countryman E/SE

Stepping inside the all-new Mini Cooper electric model feels like a revolution. The changes go beyond aesthetics and encompass a digital overhaul. The star of the show is the 9.4-inch circular OLED display (240mm in diameter). This display integrates with the MINI Interaction Unit operating system, built on an Android-based platform. This system represents the latest in BMW Group’s technology offerings for their vehicle lineup.

The All-New Mini Cooper Electric Lineup IAA23

Thanks to this all-new information and entertainment platform, both Mini electric models are the first Minis to feature a voice assistant. It can be activated instantly with the phrase “Hey Mini” or by pressing a shortcut button on the steering wheel. The voice assistant’s capabilities may vary depending on the market, but at its core, it allows you to control various vehicle functions using natural language, such as adjusting the air conditioning or checking vehicle performance data.

The All-New Mini Cooper Electric Lineup IAA23

The interior of these new Mini electric models exudes a “Classic” ambiance, achieved through a minimalist design approach reminiscent of the original Mini from 1959. Controls are streamlined, with functions such as the gear selector, start button, and driving modes integrated directly into a compact control panel beneath the central infotainment screen.

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The All-New Mini Cooper Electric Lineup IAA23

The conventional center console no longer features a mechanical handbrake, making way for additional storage space, cupholders, and, importantly, preserving valuable lateral space within the vehicle.

The All-New Mini Cooper Electric Lineup IAA23

In terms of materials, Mini has adopted a more eco-friendly approach. Rather than relying solely on natural or synthetic leather, the new electric Minis incorporate more environmentally friendly synthetic fiber materials. This change enhances the vehicle’s overall sense of sophistication and modernity without the need for traditional leather.

The All-New Mini Cooper Electric Lineup IAA23

Powering the Future: Electric Motors and Batteries

Bene­ath its sleek exte­rior, the Mini Cooper E houses a front-mounte­d electric motor that delive­rs impressive power. With a maximum output of 184 horse­power and 290 Nm of torque, this car can accele­rate from 0 to 100 km/h in just 7.3 seconds. On the othe­r hand, the Cooper SE offers e­ven more power with a maximum output of 218 horse­power and a torque peak of 330 Nm, allowing it to reach the same speed in a brisk 6.7 seconds. In terms of range, according to WLTP standards, the Cooper E can travel approximately 305 kilome­ters on one charge while the Cooper SE stretche­s that distance to about 402 kilometers.

The All-New Mini Cooper Electric Lineup IAA23

The Mini Countryman E features a 204-horsepower electric motor with 250 Nm of torque, achieving a 0-100 km/h time of 8.6 seconds. It boasts a WLTP-rated range of 462 kilometers. Opting for the Countryman SE All4, which comes with all-wheel drive, grants access to a 313-horsepower electric motor and 494 Nm of torque. This model accelerates from 0 to 100 km/h in just 5.6 seconds and offers a range of 433 kilometers on a full charge, as per WLTP standards.

In conclusion, in a rapidly changing automotive landscape, the introduction of BMW’s all-new Mini Cooper electric lineup marks a significant shift towards sustainable and stylish mobility. These electric Minis combine innovative interiors, advanced technology, and powerful electric powertrains, all while staying true to the brand’s iconic design. As Mini embraces electrification, it continues to captivate both loyal enthusiasts and newcomers to the brand with its unique blend of modernity and personality.